Check if a productized service makes sense for you and get at examples and guidelines so you can do it right.

What Is a Productized Service?

A productized service is a business model where you offer a service that's sold as a product, with standardized "packages" with clearly defined scope and deliverables. Unlike traditional services which offer highly customized deliverables, pricing and scope.

This model let's you run your services in a more scalable manner, resulting in a more straightforward and predictable process for clients and providers.

Simply put: while traditional services run on people, productized services run on systems.

Traditional Services versus Productized Services

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Is a Productized Service Right for You?

While this model is great for scalability and predictable revenue, it's not for everyone. You have to analyze if the benefits outweigh the drawbacks before jumping on the productized train.

There are 8 factors you should consider:

  1. Clarity of your offer
  2. Services scalability
  3. Pricing
  4. Sales and delivery process
  5. Messaging complexity
  6. Sales readiness
  7. Customer understanding
  8. Level of customization